Top 5 Reference Apps Performance in New Zealand for Q1 2024

In Q1 2024, the top 5 reference apps in New Zealand—Google Translate, Bible, Bible Chat: Daily Devotional, Sky Guide, and PlantAI: Identifier & Diagnose—exhibited varying trends in their weekly downloads, revenue, and active user metrics. Here’s a detailed look at their performance.

Google Translate maintained a consistent weekly download rate throughout the quarter, starting with 2.6K downloads in early January and peaking at around 2.8K by the end of March. Active users showed a slight decline, dropping from 129K at the beginning of the quarter to 120K by the end.

Bible experienced a gradual decrease in weekly downloads, starting at 1.8K in early January and reaching approximately 1.4K by February, before rebounding to 1.7K in the final week of March. Active users increased steadily from 77K to 85K over the quarter.

Bible Chat: Daily Devotional showed a notable increase in weekly revenue, starting at $38 and peaking at $543 by the end of February. Downloads also saw a significant rise, reaching 1.1K in mid-February. Active users followed this trend, growing from 465 to 1.3K during the quarter.

Sky Guide had a fluctuating revenue trend, beginning with $389 in the first week of January and ending with $151 in the last week of March. Downloads saw a peak of 933 in the second week of January but stabilized around 400 towards the end of the quarter. Active users showed a slight decline from 996 to 653.

PlantAI: Identifier & Diagnose observed an increase in weekly revenue, starting at $199 and peaking at $504 in mid-February. Downloads remained relatively stable, peaking at 658 in late January. Active users increased consistently, reaching around 1.7K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.